|Branding / rebranding or the trend of the advertising communication
Many of the marketing techniques, as well as the expressiveness of the advertisement message are found today in the branding. The brand or mark of the product expresses a suggestive message with which the company highlights its products or services in the market.
The brand communicates the values created by the company and the image created corporately inspires confidence and a proper identification in the market, and to the employees it inspires respect, pride and appreciation.
Structures of reference for a brand:
- logo - innovative, irresistible, upright, easy to remember visually
- slogan - daring, suggestive, easy to remember
The power of brand penetration consists in the investment company in both elements - logo and slogan - the investment made by communication and promotion as follows:
- directly: the successful completion of goals before the customers
- advertising by audio-video spots, ad print, banners or online banners, posters, catalogs
- direct mail: direct mailing and e-mailing.
By branding, new products can be launched, in a short time, with high economic efficiency, successfully presenting the product, concrete showing “what is it” and “what can it do”.
Outdoors, rebranding changes the visual and / or verbal identity of the company and it is an opportunity to launch a new product, to promote in a different way a product with a worn image, to appeal to a new advertising campaign to a new set of leaflets, posters, brochures and packaging. This way it can be shaped a new style, an improvement of the image in the market and a spectacular increase in sales.
Internally, for an increased effectiveness, the rebranding should be synchronized, and the brand improved at an architectural level, namely the new strategy to establish a new value of the company, a new behavior, a new internal technological flow, a new brand positioning, a new vision, a new marketing policy and obviously a new structure of management.
At PROXYMAL INTERNATIONAL, we are capable to provide both ideas and execution!