A. Local factors which involve the site itself and the web programmer:
• Meta tags
• Domain name
• The technical HTML elements and HTML tags ( standards)
• The frequency of a keyword in the page as well as global
• Synonyms of keyword
• ALT attributes for images
• Links Title
• The total number of hyperlinks from and to a page
• The quality of the sites from which links go to a page (contextual links)
• The age of a link

Meta tag definition

Meta tag is a special HTML tag that provides information on a web page.
Unlike normal HTML tags, meta tags do not affect the way the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what is this page about and the keywords which represent the page content. A meta tag is a tag (a coding statement) in HTML Hypertext Markup Language, which describes some aspects of the content of a web page. The informations you provide in a meta tag are used by search engines to index a page so that if someone looks for the information that the page contains, to be able to find it. Meta tag is placed in the top of the HTML of a web page as part of the Head box.

B. External Factors involving other sites and the operator that performs the promotion: is the International Organization for Standardization of protocols for web programming.

W3C/IETF Standards (over Internet protocol suite):

Spider of search engines
A spider is a software program that travels the Web (hence the name "spider"), locating and indexing websites for search engines. The most important search engines, such as Google and Yahoo!, are using spiders to build and update their indexes. These programs constantly browse the Web, traveling from one hyperlink to another.

Crawling rates
Crawling rates are sophisticated algorithms of search engines that determine for his spiders how much to crawl each site. Their goal is to crawl as many pages from your site as they can on each visit without overwhelming your server's bandwidth.

It allows you to send a message to people, based on specific criteria.
It is an important element of advertising in general.

The campaign is a set of messages or a group of advertising specific actions that is sent to a specific target audience (site visitors).

One way links
One way links are links sent by another site to your site, but you do not send back a link to that site. Links one way, known as non-reciprocal links are more difficult to obtain than traditional reciprocal links or the ones in web directories. In front of search engine one way links have a more natural flow and seem less forced. Therefore, one way links are very valuable for your business, because the more one way links you have, the more your chances to an improved rank increase, and the page rank and the link popularity are also increasing.
The advantage of these links is due to the fact that they may target other links, compared with the web directories that only target the root of the field sites.

External links
The external link is a hyperlink on a Web page that points to a page on a different Web site. On a blog, a link is typically considered external if it points to another blog, even though both blogs are hosted on the same blog site.

Internal Links
An Internal Link is a hypertext link that points to another page within the same website. Internal links can be used as a form of navigation for people, directing them to pages within the website. Links assist with creating good information architecture within the site.
Search engines also use internal text links to crawl pages within a website. The way internal links are structured will impact the way in which search engine bots spider and subsequently index pages.

Contextual links
Contextual links, are a type of navigation aid for Web pages. They provide a textual representation of a site's structure, usually a vertical hierarchy of a site. For example, on ecommerce sites, breadcrumb links often have the following format:
Home > Category > Subcategory > Product

Keywords are used mainly by the spiders as guides for targeting or indexing sites. Modern spiders can totally ignore these keywords if they do not correspond to the content of the pages. The same words are used by the user who types a short code and matches keywords in a search engine for these to be added to a database or displayed, usually from another database.

A site map, sometimes written "sitemap," is an overview of the pages within a website. Site maps of smaller sites may include every page of the website, while site maps of larger sites often only include pages for major categories and subcategories of the website. While site maps can be organized in a variety of ways, most use an outline form, with pages arranged by topic. This gives visitors a good overall picture of how the site is organized and clearly defines all the resources the website has to offer. A site map is a kind of interactive table of contents, in which each listed item links directly to its counterpart sections of the Web site.

DMA Market
DMA stands for Designated Market Area, which is often associated with the entertainment industry. DMA's are usually areas containing a large population that can be targeted, such as New York, London, Berlin, Paris, Rome, Madrid, Athens, Moscow or Bucharest. This item can generalize online by specific regions of a country. For example, a keyword searched on in English language will have the same result on, etc.

Banner Ad
Visual advertising with image format that links from a web page, often placed at the top (header) or bottom (footer) of the page.

Shortened from "web log" a blog is a user-generated Web site where entries are made in journal style and displayed in a reverse chronological order. Blogs can be free or based on membership of a social group.

A microsite is a mini Web site designed to promote a specific portion or brand from a larger corporate site. Used often with contests or as a landing page for a specific promotion.

RSS or Real Simple Syndication is technologicaly designed to allow users to subscribe to a specific content feed permanently supplied with information, usually news, announcing them in the browser about News appearance.

RSS Reader
This application is used to monitor and subscribe the content of RSS feeds.

Social Bookmarking
Social Bookmarking is a popular way to store, classify, share and search links that are combined into a single site for easy access.

Click Through
The number of times people clicked on the links in your message. This is often referred to as CTR (Click Through Rate). Note: you must have enabled click through tracking in the campaign in order for this to be recorded.

Pay per Click is a type of search marketing where advertisers pay a set amount every time their ad is clicked by a prospect (otherwise known as a click thru). Also known as "paid search" or "sponsored links", PPC is an online advertising model where advertisers pay only when a user clicks on an ad that links to the advertiser’s web site. Each time a visitor clicks on the link in an ad, the advertiser pays for that click from $.01 to or more. In the Pay Per Click model, the highest bidder ranks the best. PPC ads are text only and are located on the top and/or down the right side of the web. PPC or pay per click could be a SEO model in which the client company pays the SEO agency on the basis of the hits that is originated for the SEO campaign only if the SEO agency put a direct text link.

AdWords is a popular way of driving visitors to an online site by implanting certain words in the site’s text. Adwords are pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. Like example, the Google AdWords program includes local, national, and international distribution, and it is their flagship advertising product.

A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Newspapers and leaflets are types of newsletters. Additionally, newsletters delivered electronically via email (e-Newsletters) have gained rapid acceptance for the same reasons email in general is gaining popularity over printed correspondence. It is an informal publication, issued periodically by an organization or agency to provide information to a particular audience. A newsletter may be issued externally or it may take the form of an in-house newsletter, or house journal, used to aid the internal communication process. It is becoming more common for newsletters to be issued in electronic format.